Helping Sue Ryder sell second hand books in bulk | Shopiago Trade-in

Learn how Sue Ryder onboarded Shopiago Trade-in to help their shops sell second hand books in bulk to maximise fundraising efforts to help provide support and care for those facing life-limiting illnesses or grief.

Driving Retail Success for Sue Ryder with Shopiago Trade-in

How Sue Ryder has used Shopiago Trade-in to sell second hand books in bulk and generate a 260% increase in charity retail income

With over 70 years of experience, Sue Ryder is a charity dedicated to providing support and care for those facing life-limiting illnesses or grief. Recognising the importance of generating revenue to sustain their crucial services, Sue Ryder embarked on a journey to optimise their retail operations.

Having everything in one place with one supplier makes it easier for our retail teams to operate more effectively, train new staff and analyse the impact of our online retail presence through reporting features. The help and support of the Shopiago team is invaluable to Sue Ryder and allows us to plan the future growth of our retail operations while we raise vital funds to provide palliative care and bereavement support across the UK.

Samantha Leahy, Retail Operations Manager

The Shopiago Roll-out

Sue Ryder initiated the rollout of Shopiago Trade-in in April 2023. The implementation process involved meticulous planning, including meetings with sales managers across 12 retail territories and comprehensive training sessions for shop managers facilitated by both Sue Ryder and Shopiago teams. By May 2023, a pilot testing phase commenced with smaller retail teams, followed by widespread training sessions in May and June. Continuous support and quarterly reviews ensured that all Sue Ryder shops were using Trade-in regularly, and maximising the system.

Thanks to proactive internal promotion and targeted training sessions, Sue Ryder was able to effectively and seamlessly integrate Shopiago Trade-in with existing retail operations through a phased approach. The ongoing training process, consisting of drop-in sessions and FAQs, worked to highlight the software’s ease of use, allowing many shop teams to start scanning immediately. Alongside this, internal surveys to gather feedback from shop teams have ensured continuous refinement of processes and user experience, providing each shop with the tools they need to sell second hand books in bulk.

Helping our retail teams to be sustainable is important to us. Shopiago Trade-in helps us to facilitate this by responsibly repurposing excess books and media, whilst contributing to vital fundraising. Combining our efforts in Shopiago Trade-in with the wider Shopiago ecosystem helps us to work more sustainably and maximise revenue from our donated stock, through simplifying ecommerce operations and repurposing and recycling excess book stock through collection services.

Samantha Leahy, Retail Operations Manager

Results and Impact

63% of Sue Ryder shops now onboarded with Shopiago Trade-in

260% increase in charity retail income between 2023 and 2024

Users have grown from 25 shop teams in 2022-23 to 248 shops as of February 2024

Sue Ryder’s training efforts have translated to remarkable growth in the adoption of Shopiago Trade-in, expanding from 25 to 248 participating shops. As part of Sue Ryder’s existing retail strategy, this growth translated into a staggering 260% increase in charity retail income between 2023 and 2024, providing essential support for the charity's services.

To put this in perspective, this equates to the running of five Sue Ryder hospices for a day. The charity’s dedicated hospice teams include doctors, nurses, care assistants and occupational therapists, providing support and ensuring pain and symptoms are managed so that final days can be filled with family, kindness and love.

Internal feedback reflects the ease of use and effectiveness of Shopiago Trade-in to sell second hand books in bulk, with 83% of respondents acknowledging its simplicity and efficiency. 100% of respondents felt the training and the guides were easy to follow. And, when it comes to frequency of scanning, 85% of all users scan preloved books and media with Shopiago Trade-in at least weekly:

49% of respondents scan daily
100% of respondents felt the training and the guides were easy to follow

By harnessing the power of sustainability-focused solutions, Sue Ryder has not only increased revenue but also reinforced their mission of providing compassionate care and support to individuals and families facing life's most challenging moments. As they continue to evolve and expand their retail operations, Sue Ryder remains steadfast in their commitment to making a positive difference to the lives of those they serve.

Working with Sue Ryder has been fantastic and showcases how important internal training, promotion and check-in reviews are in driving key progress during this transition. The statistics on their tremendous growth such as a +260% increase in charity income speak for themselves. Working closely with the team, the passion for the charity mission is clear with the end goal to drive vital fundraising and provide even more important services for those who need them the most.

Hollie Capell, Customer Success Manager