Whether you have one shop, a dozen or a nationwide network, they typically service a small local community and often they attract the same customers week in week out. Your stock is exposed to a very limited audience and you’re reliant upon your customer being in the right shop at the right time for the right item. It is for this reason that so many charity and used goods retail stores can sit on the same goods for too long which denies new stock shelf space and often leads many items being sold for far below their market value simply to clear space. Webstores and online marketplaces like eBay allow charities to massively increase their exposure to millions of potential customers nationally and globally. And with a variety of selling methods including auctions, offering stock on marketplaces as well as in-store can give donated stock the best chance of a fast sale and often for a higher price.
But online and multichannel selling brings with it increased complexity and workload. Researching, and valuing items then describing and listing them on marketplaces can be a slow, laborious, error-prone and painstaking process. What’s more, managing orders, shipping and messages using multiple software tools and websites is a time-consuming chore. With a largely volunteer workforce, time is a precious commodity for charities. Even with dedicated ecommerce staff, most charities and used goods retailers manage to list little more than twenty items a day per staff member. And such quantities bring the return on investment into question.
With Shopiago, your charity can sell online anywhere, quickly, easily and more productively at higher prices and with dramatically reduced costs. The software is easier to use than eBay itself so literally anyone can be researching, valuing and listing donated items in minutes. Our customers include charities of all sizes, local, national and international and all have experienced a 3-5 times increase in listing productivity and up to twice the average selling price.