Whilst photos and product descriptions are incredibly important in selling online, there is one element that trumps the lot: the title of your listing.
By default, eBay only searches based on product titles, not the content within the product description. While users can amend the search criteria to include product descriptions, it’s a trick not many people know about. So product titles are your most powerful tool in getting your listings to the right people.
You’re allowed a maximum of 80 characters in your title. That’s not a lot of space to grasp someone’s attention! Luckily, tools like Shopiago can help you craft perfect titles to help your product sell. But if you want to craft your own, here are our handy tips that will give your items the best chance of selling.
The most important thing to do is put yourself in the shoes of a buyer. Think about how you shop through listing platforms like eBay and what you type in the search box to find what you’re looking for.
Think of the elements you include when searching for something specific. Brand, colour, size etc. You need to include these search terms within your title.
If your item is from a well-known brand, make sure this is the first thing you list in your title. The power of brands cannot be understated and people from all over the world are searching for bargain brand-buys.
If you don’t recognise the brand, do some research. It may be a brand that is no longer around, yet still has devoted followers.
The first letter of most words should be capitalised. Your listing title should be approached just as that – a title.
Take a look at the below example. Which do you think reads easier?
Burberry black trench coat brand small new with labels
Burberry Black Trench Coat Brand New Small with Labels
Capitalising the first letter on each word will make your listing easier to read and is more likely to grasp the buyers attention as they scroll past.
You may even want to put a certain word in entirely block capitals. Perhaps the brand is the most important element, or the condition. But be careful and use sparingly…
Never put your entire listing in capitals. It doesn’t make your listing stand out. It can be difficult to read and in the world of ‘internet speech’ it comes across aggressive and shouty; a certain way to put buyers off!
Perhaps you’re selling a laptop. You’ve included the brand name, screen size and colour. Now you want to include additional features like the machines memory, internal processor, display. People will be also be searching for an items specific features and including these in the listings title will make sure it gets seen by the people most likely to buy.
It’s not just electricals this applies to. Remember our Burberry trench coat? The label will tell you if it’s waterproof. Exactly the type of information people are looking and searching for.
Adding in key descriptive points in your title is great, but it’s always best to stick to the facts. Beauty is in the eye of the beholder, so listing subjective terms like ‘Beautiful’, ‘Gorgeous’, ‘Trendy’ or ‘Stunning’ isn’t going to help sell your item. Let the buyer make up their mind and use your character count to describe the style of the item, its features or added benefits.
You’ve included the main description and features of the product you want to sell. If you have characters left over, add in any specific benefits that come with buying the item. For example, this could include free UK shipping. A games console could include some games. Perhaps an electrical item still has some warranty left. If you’ve got some character limit left and your product comes with added benefits, adding them in your title will give potential buyers clear visibility of the additional value you offer.
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