When your charity decides to start selling some of its donated items online, one of the first areas you’re going to want to focus on is the images.
Why? Because images are hugely important when selling on marketplaces like Amazon and eBay.
Better images get more clicks through to your product page. They get more potential buyers reading your product information and convince them to buy.
Better images mean more sales and more profits.
On Amazon’s own help page, their number one tip for helping sellers increase their sales is to have clear high-quality images. But how do you get those?
Image requirements for marketplace selling
Each marketplace has different requirements for uploading images to list with your product. The most rigorous of these are Amazon and eBay. If you follow their guidelines, then your images should be OK for other marketplaces like Etsy or your own Shopify store.
On Amazon listings, sellers are allowed one main image for their listings and up to 8 additional listings. The main image MUST feature the core product filling at least 85% of the frame – so it has to be a close up. It should also be shot on a white background.
Other images can include accessories, packaging, infographics, lifestyle shots and different backgrounds.
On eBay, you can have up to 12 images, but they all should be clean and clear, with no text and an uncluttered background.
Size wise, images for Amazon should be at least 1000px in width and height. eBay only requires 500px, but says if you want to optimise your images for mobile they should be at least 1600px.
Ideally aim for 2000px x 2000px, as this will also make the best use of Amazon’s zoom function.
Keep your images under 7MB to comply with eBay’s requirements, and name them with a product identifier (like an ASIN or ISBN number, without spaces or dashes) to meet Amazon’s conditions.
Taking product images yourself
If you decide that you want to capture product images of the used goods you want to sell online for your charity, there are several tips you should follow
1. Focus on clarity
Clear photos are the single most important feature a product image should have. Use a tripod to keep the camera steady. Shoot in a well-lit room, ideally with natural daylight, and the flash turned off.
2. Aim for the highest possible quality
Shoot in as high a quality as possible and invest in a good DSLR camera if you’re regularly shooting products. You can always re-size large images later, which is infinitely better than trying to scale up small images.
3. Shoot from various angles
Products always sell better online when buyers can see various angles of it. Be sure to capture images from the top, side and back to show detail on every part.
4. Get close-up
Buyers of any item, but especially used ones, like to see close-up shots of the product. If there are any special features, or any marks/blemishes that you need to highlight, focus on those.
5. Change the backgrounds
Always shoot on a white background first, but then think about other backgrounds to change the look and feel of your product. You may want to include shots of the product in use too.
Finding manufacturer or stock images
Of course, taking your own images can be very time-consuming. It does require staff resource, an investment in equipment, and lots of effort.
The other option is to search for images of the products you’re selling that have already been produced. You could try Google searches and manufacturers’ product web pages. eBay also has a catalogue of product images for certain categories.
But you might have lots of items that are older products and out of stock.
You could try searching for stock images on sites like iStock and Shutterstock, that might show your item in use, or possibly against a plain background. But these aren’t always the best and cost money to buy.
Or you could just use Shopiago.
Shopiago helps you quickly find the best images
Connect your eBay and Amazon marketplace accounts to Shopiago and your staff will find it quick and easy to get the optimised images they require.
Shopiago’s advanced search software scans all current, sold and unsold listings across all connected channels to find similar and exact match products. You just enter the barcode or a quick description of the product (or even take a picture) and it does the rest automatically.
Then when it finds other listings that match your product, you can capture them with a single click (along with any product descriptions you want) and add them to your own listing.
It saves hours every day!