Shopify is a great platform for charities who want to expand their operations, reach a wider audience and sell online.
It’s gives you an online shop right out of the box, with everything you need to get started selling donated goods in a matter of minutes.
But although there are some great themes on Shopify that have templates for all types of shops, you’ll want to customise yours to ensure it’s doesn’t look generic.
More importantly, you’ll want it to represent your charity.
Why customise your Shopify theme?
Customising your Shopify theme is a way for you to create a more personal looking shopfront, one that shows customers it’s your charity that’s selling these items.
It’s important for brand recognition, but also to build trust in potential buyers, so they can see that this shop is legitimately part of your charitable organisation.
It also looks great. You want a shop that stands out, so that buyers will be attracted to it and will want to buy from it!
You don’t even need to know code. A knowledge of HTML, CSS and JS can help you do more advanced customisation, of course, but all the basics are really simple.
It’s usually just a case of adding files or dragging and dropping.
1. Add your logo
The first task in customising your theme is to add your own logo. This is an instant identifier of your charity, and one that buyers will be looking for.
To do this, simply go to Themes in your Shopify admin panel, then Customize a theme.
Navigate to the logo section, and then just upload the relevant logo file here. You’ll probably already have a range of logos for your charity, so just make sure you choose the right one for a digital format – and one that stands out against the background colour of your theme.
If the logo doesn’t look right, you can easily replace it with an alternative version.
2. Set your colour scheme
Next, you’ll want to set up the colour scheme of your chosen theme, so that it matches the brand colours of your charity.
Again, in the Customize a theme menu tab, choose the colours section. Depending on your theme, you should see different options for colour settings here, including background colours, button colours and text colours.
Add the designated colours for your charity branding here. If you have any brand guidelines, these should tell you which colours to use where. You’ll want the hexadecimal codes that are a # followed by several numbers and letters like #50B74C or #FFFFFFF.
3. Define your fonts
As well as your brand colours, you might also want the fonts on your Shopify shop to reflect those of your charity too.
All Shopify themes have a range of free fonts you can choose, including the most popular ones. Navigate to the Typology or Fonts tab, and select from there.
You can also set various different font sizes here for your website. Have a play around and see what works best.
4. Amend your footer
The footer of your Shopify store is where a lot of important information is contained, so it’s always worth spending a little bit of time customising this area when you first start selling on the platform.
It’s a section that will be displayed on every page, so it’s a great place to include all the important information about your charity: who you are, a brief line about what you do, your address and your registered charity number.
You can also add links to all your social channels here, and any details about payment methods.
5. Changing wording
Many Shopify themes are designed in the USA or other countries, and the wording on some of the key pages may not be quite right for your charity or your customers.
For example, you may want to change Cart to Shopping Basket, or change how dates are displayed to a UK format.
You can do all of this from the Language Editor.
6. Add additional pages
Finally, although Shopify will add new pages for any products you want to sell automatically, you may also want some specific static pages for your online shop, to give essential information to customers.
These might include:
- An about page
- Charitable initiatives
- Delivery and returns information
- Contact page
Simply go to Online Store > Pages > Add page, and then you’ll have a webpage editor to add your own titles, sections and content.
Once you’ve finished with the basic theme customisations, you’re ready to start listing items on Shopify.
And if you want the listing process to be even easier, Shopiago can help. Try it for free today.